A pet, a wedding, the dog dressed as a wizard. Faces and bold shapes work best.
Your photo is cropped to the shape and size you choose, then each stud-sized square is matched to its nearest real brick colour in CIELAB, the colour space that matches how eyes actually judge difference. You get a preview that is the mosaic, brick for brick — not an artistic impression of one.
A bill of materials listing every colour and how many you need, a build map, a printable build sheet at true size with a calibration bar, and a wanted list you can paste straight into BrickLink to price the parts.